Temu’s expansion into Bulgaria and outlines the platform’s dedicated program for onboarding and supporting local Bulgarian sellers. It highlights Temu’s rapid global growth, including its launch in the United States in 2022, top rankings in app downloads across 80+ markets, and major visibility campaigns such as Super Bowl advertisements reaching more than 100 million viewers.

The file introduces Temu as a fast-growing international e-commerce marketplace that is now focusing on Bulgaria and Eastern Europe. Starting from July 15, 2025, Temu opens full access for Bulgarian sellers across all product categories. The company emphasizes its rapid onboarding progress across Europe since late 2024 and positions Bulgaria as a high-potential market with increasing GMV and active users.

A key part of the document is the benefits section. Temu promises strong marketing support, including search traffic boosts, promotional activities, and exposure across its 50+ million active European users. Bulgarian sellers are given access to nearly 20 European markets such as Germany, France, Italy, Spain, Poland, Romania, Greece, and others, allowing them to scale fast with a single account. Temu also highlights competitive service fees, the ability for sellers to keep 100% of their profits, and upcoming preferential last-mile logistics pricing inside Bulgaria.

Early Bulgarian sellers receive additional incentives: direct support from category experts, free webinars, training through Temu Seller University, and increased traffic exposure. The platform also offers local Bulgarian-speaking support teams, 24/7 multilingual assistance, analytics dashboards, and marketing tools.

The document explains the onboarding process in a simple timeline that spans from registration to first sales. Sellers can register as individuals or businesses, upload basic documents (business registration, VAT certificate, proof of address, compliance files), list new products via ERP, API, spreadsheet, or manual upload, and complete pricing assessment before going live. Temu notes that many sellers can achieve their first sale within one week.

The presentation ends with FAQs, step-by-step registration details, and repeated contact information for Temu’s Bulgarian representative, along with QR codes that lead directly to the store registration page.