Founded in 1989 by pharmacists Aleksandra and Zenon Ziaja, Ziaja is a Polish family-owned company rooted in pharmaceutical expertise and a passion for simple yet effective skincare. From its earliest days, the brand’s mission has been to create high-quality cosmetics and therapeutic products inspired by nature and the coastal climate of northern Poland. Guided by honesty, innovation, and respect for people and the environment, Ziaja has become one of Europe’s most trusted names in affordable, natural skincare.

Ziaja stands out for its commitment to sustainability and ethical production. Every formula is developed with biodegradable ingredients that are safe for the skin and kind to the planet. The company does not test on animals, and its products are free from GMOs and gluten. Up to 99% of ingredients used come from natural sources, while packaging is recyclable and designed for minimal environmental impact. Even UV filters are biodegradable, ensuring marine ecosystems and coral reefs remain unharmed.

In its production, Ziaja combines modern technology with environmental responsibility. The brand operates two advanced manufacturing facilities covering over 25,000 m⊃2; in Kolbudy, located in a protected water zone in the Kashubian region. Manufacturing is carried out under strict hygienic and quality standards in accordance with Good Manufacturing Practice (GMP). The facilities use low-emission heating and cooling systems, energy-saving LED lighting, wastewater purification, and a solar farm generating 100 kW of clean energy.

Ziaja’s research and development laboratories are central to its innovation. They include specialized departments for product formulation, physical-chemical testing, and microbiological control. Each product undergoes rigorous testing to ensure safety, purity, and performance before reaching consumers. The brand continuously invests in new technologies and research to meet evolving skincare needs and trends.

The product portfolio reflects Ziaja’s inclusive philosophy — offering vegan-friendly skincare for the face, body, and hair, as well as specialized dermocosmetics for sensitive skin and professional lines for salon use. None of the products contain animal-derived ingredients such as lanolin, collagen, or beeswax. This makes Ziaja suitable for all ages, including children, teenagers, and adults seeking safe, effective, and affordable care.

Beyond production, Ziaja values aesthetic simplicity and consumer trust. Its designs are clean, fresh, and charming — emphasizing natural beauty and usability. The company limits preservatives to reduce allergy risks while maintaining product safety. Its motto, “Natural cosmetics that work,” perfectly captures the brand’s philosophy.

Today, Ziaja has built a strong international presence with millions of loyal customers worldwide and over 1.4 million social media followers. In Bulgaria, the exclusive importer is IVB Cosmetics Ltd., based in Sofia, ensuring the brand’s authentic products reach consumers who value natural, sustainable, and effective skincare solutions.

Ziaja continues to grow by staying true to its founding values — innovation, nature, honesty, and care. It represents a perfect balance between science and simplicity, creating cosmetics that not only care for the skin but also respect the world we live in.