The document “CMP - BRANDS AND YOU.pdf” is a brand and product presentation catalog from CMP Paris, showcasing its multi-category retail offerings and exclusive brands. It serves as a marketing and merchandising guide for distributors, retailers, and potential partners looking to expand their product lines with diverse lifestyle and household goods.

Company and Market Positioning

CMP positions itself as a leader in trend-driven and high-volume consumer goods, highlighting:

• +7,000 items across multiple product categories.

• Exclusive brands for optimized shelf displays and linear meters.

• Merchandising mock-ups and planograms for retail presentation.

• A philosophy built on “Be Different, Be High-Performance, Be Successful”, reflecting the company’s retail-focused strategy.

The catalog also emphasizes international showroom access and express stock replenishment via CMP Rea for streamlined logistics and supply chain management.

Product Categories and Brand Segments

CMP’s portfolio is divided into nine major market segments, each represented by specialized in-house brands:

1. Home (Déco & Maintenance)

   • Decorative items, furniture, photo frames, and designer storage.

   • Cleaning, DIY, and home maintenance products.

   • Brands: Home Deco Factory, Je Cherche Une Idée.

2. Kitchen

   • Utensils, chopping and prep tools, tableware, and reusable storage.

   • Creative baking accessories for seasonal and themed celebrations.

   • Brands: Cook Concept, Lily Cook.

3. Lifestyle

   • Shopping accessories, umbrellas, and travel items.

   • Trendy gifting products for various occasions.

   • Brands: Entre Temps, Jet Lag, The Concept Factory.

4. High Tech

   • Affordable and trendy tech accessories.

   • Brand: Bemix High Tech.

5. Gadget

   • Fun, novelty, and party accessories, including games and quirky tools.

   • Brand: Mister Gadget.

6. Events

   • Party, birthday, and celebration products for all ages.

   • Brand: Party Time.

7. Kids

   • Educational toys, creative activities, baby accessories, soft toys.

   • Brands: Jeux de Mômes, Tom & Zoé.

8. Cosmetics, Comfort & Well-Being

   • Beauty, wellness, and self-care accessories.

   • Comfort and personal care items, including pharma-related goods.

   • Brands: Cosmetic Club, Sensly.

9. Eco Concept by CMP

   • A sustainable product line encouraging eco-conscious consumption.

   • Features reusable tableware, composting options, and eco-friendly packaging.

   • Includes the “10 Green Resolutions” for reducing plastic use and improving environmental habits.

Merchandising and Retail Support

The catalog includes visual planograms and mock-ups, demonstrating:

• Optimized product placement for seasonal and permanent displays.

• Thematic shelves for events such as birthdays, Christmas, and Valentine’s Day.

• Integrated branding to enhance in-store visibility and customer experience.

Summary

The “CMP - BRANDS AND YOU” catalog presents CMP Paris as a comprehensive supplier for retail environments, offering:

• Thousands of multi-category products under exclusive in-house brands.

• Turnkey merchandising solutions for home, kitchen, lifestyle, events, kids, beauty, and eco-conscious markets.

• A strategic focus on retail performance, helping partners differentiate, attract customers, and increase sales through high-impact shelf displays and sustainable product options.