The document is a professional invitation created by Blue-Berry for the upcoming SILMO Optical Fair 2025 in Paris, one of the most significant global exhibitions for eyewear and optical innovation. It serves as both an invitation and an information guide, carefully designed to make it easy for partners, clients, and visitors to attend their showcase during the fair.

The invitation opens with a welcoming message under the headline “BLUE-BERRY ON (F)AIR …”. The tone is warm, open, and engaging, immediately positioning the company as approachable and eager to connect. Guests are invited to visit Blue-Berry at their conference space in Hotel du Parc Roissy Villepinte (Hotel Golden Tulip), strategically located right across from the SILMO fairground. This location is not only convenient but also comfortable, offering a private, air-conditioned setting where visitors can enjoy presentations, introductory meetings, or even just a coffee.

The event details are clearly structured under the section “SAVE THE FACTS …”. The invitation specifies the fair dates and opening hours:

• Friday, 26th September: 09:00 – 19:00

• Saturday, 27th September: 08:00 – 20:00

• Sunday, 28th September: 08:00 – 20:00

• Monday, 29th September: 08:00 – 16:00

This precise schedule ensures that invitees can plan their visit flexibly, accommodating different professional agendas. The venue directions are equally clear. Blue-Berry highlights its location as only five minutes from the fairground, directly opposite the “Parc des Expositions” Metro station, in the conference rooms “Monet & Renoir”, conveniently situated above the hotel’s reception area. Travel logistics are also simplified with practical advice on how to get there: free shuttle buses from both Charles de Gaulle airport and the city center, or the RER B regional train connecting Paris and the airport directly to the fair.

The value proposition of the event is summarized in the section “What to expect?”. Visitors are promised access to more than 6,000 samples of ophthalmic frames and sunglasses from Blue-Berry’s close-out collections. All these products are in stock and ready for immediate shipping, which makes the opportunity especially attractive for buyers and distributors looking for quick availability and efficient sourcing.

Interestingly, Blue-Berry emphasizes a relaxed and non-pressured environment by stating in “What do we expect?” that they expect nothing from visitors. The company is open to casual meetings, introductions, or simply sharing a coffee. However, for those interested in making purchases, the team can seamlessly input orders into their system on-site. The presence of the full Blue-Berry team—including Helena, Ewelina, Grit, Luca, Sebastian, Tünde, Manu, Flori, and Tami—adds a personal touch, highlighting the importance of teamwork and personalized attention. The suggestion to book an appointment beforehand shows the company’s commitment to dedicating quality time to each visitor.

Communication and accessibility are also strongly emphasized. The invitation provides direct contact options—an email address ([email protected]) and a WhatsApp number (+49 176 300 70 315)—as well as a scannable code for instant appointment booking. This reflects modern business practices, where speed and convenience are key.

A distinctive feature of the invitation is its multilingual inclusivity. Blue-Berry points out that they can create “any language bridge” upon request. Their team already covers a broad spectrum of languages, including Bulgarian, Czech, English, French, German, Greek, Hungarian, Italian, Polish, Romanian, Spanish, and Slovak. This multilingual capacity positions them as a truly international company, ready to serve a diverse clientele from across Europe and beyond.

The document also touches on brands but leaves the full details open, encouraging interested visitors to contact them for more information. This creates an element of curiosity and allows for personalized communication ahead of the event.

The navigation inside the hotel is made simple with clear signage, ensuring guests find their way to the conference rooms easily. To further entice attendance, Blue-Berry introduces “A little Extra”—special rewards for all orders starting from €1,000. This incentive not only drives business but also adds value to the visitor’s experience.

The invitation closes on a positive and anticipatory note: “The Blue-Berry Team is looking forward to meeting you in Paris.” This message underscores their hospitality, openness, and enthusiasm for personal connections, which are critical in a relationship-driven industry like optics.

In summary, the Invitation to Silmo 2025 is not just an event notice but a well-crafted promotional and informational tool. It highlights convenience, accessibility, hospitality, and business opportunity in equal measure. Blue-Berry successfully combines professionalism with a friendly approach, making this invitation an effective gateway for fostering meaningful connections during one of the eyewear industry’s biggest annual gatherings.