The document “MERCHANDISING 2020.pdf” is a visual merchandising and planogram guide created by CMP Paris to assist retail partners in optimizing product displays and enhancing in-store visibility. It is primarily focused on practical shelf organization, branded linear meters, and point-of-sale presentation.

Purpose and Strategy

The guide is designed to respond to evolving retail and distribution trends, providing customized merchandising solutions for CMP’s extensive product portfolio.

• CMP positions merchandising as a key driver of sales performance.

• The guide demonstrates how to implement product lines efficiently, combining aesthetic appeal, space optimization, and product accessibility.

Key Features

1. Customized Merchandising Services

• CMP offers personalized merchandising solutions to retailers and central purchasing offices:

  • In-store linear meter creation for better shelf segmentation.

  • Point-of-sale (POS) visuals and signage (PLV) to enhance brand recognition.

  • Turnkey implementation for CMP-exclusive product lines.

2. Planogram Examples by Brand and Theme
The document is filled with planograms and shelf layout examples illustrating how to present various CMP product lines. These include:

• Artificial plants and décor (Plante Artificielle) – multiple shelf arrangements for visual appeal.

• Eco-Responsible Ranges (Gamme Éco Responsable) – highlighting sustainable products with clear segmentation.

• Cook Concept – kitchen tools and accessories displayed in functional and thematic arrangements.

• Mirage, Blue Lagoon, Blush, Bohème, Bistrot, Happy Working, Cosy Life, La Vie de Famille V2 – lifestyle and seasonal collections presented with dedicated color and style concepts.

3. Retail Impact

• Planograms ensure coherent and efficient shelf utilization, maximizing product visibility and accessibility.

• Branding elements and color-coded arrangements create a strong visual identity for CMP’s in-house brands.

• Merchandising setups are designed to increase impulse purchases and facilitate customer navigation.

Applications

This merchandising guide serves as a reference for retail managers, visual merchandisers, and sales teams to:

• Implement ready-to-sell, optimized shelf displays.

• Promote CMP product lines effectively in supermarkets, hypermarkets, and specialized retail.

• Ensure consistent brand presentation across multiple store locations.

Summary

The “MERCHANDISING 2020.pdf” document positions CMP Paris as a retail-focused partner providing end-to-end merchandising support. By offering detailed planograms, thematic shelf designs, and POS solutions, CMP helps retailers enhance store aesthetics, boost product turnover, and strengthen brand presence.