The Licorne Cosmetics Brand Book presents a comprehensive overview of the brand’s philosophy, identity, and product offerings, emphasizing its commitment to gentle, aesthetic home-care skincare. From the opening pages, the brand positions itself as a modern, nature-driven solution for diverse skin needs, with a clear focus on safe, vegan, and minimalist formulations. The brand story highlights Licorne’s mission: diagnosing the root causes of skin concerns and delivering personalized solutions made with clean, plant-based ingredients. It reinforces core values such as natural ingredients, convenience, and low irritation—key pillars that shape the entire product lineup.

The document details Licorne’s credibility through an impressive collection of certifications and recognitions, including PETA Vegan Test, Vegan Society certifications, GMP compliance, dermatologist-approved KIDS testing, and European CPNP registration. These distinctions, displayed visually across multiple pages, signal the brand’s dedication to safety, ethical production, and global regulatory standards.

The brand book then explores three major product lines, each designed around signature natural ingredients. The Vegan Deep Moist Cactus Line centers on prickly pear cactus extract, ceramide, and glycerin to deliver deep hydration and strengthen the skin barrier. Its products—mist, serum, lotion, ampoule, and cream—are showcased with detailed descriptions, highlighting texture, benefits, scent, skin-type suitability, and pricing. Each page includes ingredient callouts and functional claims, visually supported by soft, warm color palettes.

Next, the Vegan Rice Line focuses on gentle exfoliation and hydration using Icheon-grown rice bran water, AHA/PHA, and glycerin. The line includes a toner, ampoule, serum, cream, eye cream, sun essence, and enzyme deep cleanser, each designed to refine texture, brighten the complexion, and nourish sensitive skin. The pages communicate a clean, minimalist identity consistent with rice-based skincare traditions.

Lastly, the Vegan Jeju Matcha Line emphasizes brightening and soothing with Jeju green tea, babassu seed oil, and niacinamide. Products include the wash-off pack, tone-up cream, and brightening cream, all introduced with fresh green visuals that reinforce the line’s energizing theme.

Overall, the brand book blends storytelling, product education, and strong visual branding into a cohesive narrative. It conveys Licorne Cosmetics as a trustworthy, eco-conscious, and innovation-driven skincare brand rooted in gentle, nature-powered solutions.