The document “Morellato Price List 2023” is a detailed catalog that provides trade and retail pricing information for the brand’s extensive range of watch straps and accessories. Produced for the UK market, this price list offers a clear overview of Morellato’s product collections, trade values, and recommended retail prices (RRP), giving distributors, retailers, and business partners an organized tool to manage sales and inventory.
The catalog is structured with item codes, collection names, model references, trade prices, and retail prices. Each entry highlights the craftsmanship and material used, which is a hallmark of Morellato’s global reputation in the watch strap industry. The list includes multiple product categories, designed to meet the needs of different consumer segments, from entry-level essentials to premium luxury straps crafted from fine leathers.
One of the key highlights is the “Pelli Preziose” collection, which features straps made from exotic and luxurious materials such as alligator, crocodile, and lizard leather. These models represent the higher-end spectrum of the Morellato portfolio, with RRPs often exceeding £150, reflecting their superior quality and appeal to luxury watch owners. Models like Amadeus Alligator, Volterra Alligator, and Vivaldi showcase elegant finishes, fine stitching, and premium durability.
For the mid-range market, Morellato offers the “Manufatti” collection, which balances craftsmanship and affordability. Straps named after famous artists, such as Boccaccio, Donatello, El Greco, and Tintoretto, highlight the brand’s Italian heritage and focus on artistry. These models are positioned at retail prices around £30–£55, making them accessible yet stylish choices for watch enthusiasts seeking quality without entering the luxury bracket.
The “Essential” line represents the entry-level range of watch straps. Practical, reliable, and versatile, these models—such as Dublino, Liverpool, Birmingham, and Grafik—are priced between £23 and £33 retail. They provide consumers with dependable everyday options while maintaining Morellato’s design aesthetics. The catalog also includes lady-specific variants, ensuring that designs appeal to both men’s and women’s watches.
Another key section is the “Save the Nature” collection, which emphasizes sustainability. With names like Corfu, Naxos, and Paros, these straps reflect Morellato’s commitment to eco-friendly practices. They are priced in the mid-range, appealing to environmentally conscious customers who want both quality and responsibility in their purchase.
The “Sport” series expands the offering to performance-oriented straps. Models like Race, Regatta, Sailing, and Capri are designed for active lifestyles, combining durability with modern styling. Retail prices range around £30–£40, providing strong value for sports watch owners.
Additionally, the catalog introduces the “Easy Click” system, which offers quick strap-changing technology. Models like Sprint, Micra-Evoque, and Croquet highlight the practicality of swapping straps without tools, catering to modern consumers who enjoy personalization.
Every item is presented with a trade price (excluding VAT) and an RRP (including VAT), ensuring transparency for resellers. The document also notes that prices are valid from May 1, 2023, with LBS London listed as the official distributor. Full contact information is provided for business inquiries, including a UK address, phone, and email.
In summary, the Morellato Price List 2023 is more than just a pricing sheet—it is a comprehensive commercial guide that reflects the diversity, craftsmanship, and positioning of Morellato’s watch strap collections. From luxury exotic leathers to eco-friendly and sporty designs, the catalog demonstrates the brand’s ability to meet the demands of different markets while upholding Italian tradition and modern innovation.
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